[seoul travel] Seongsu-dong Hotspot & Pop-up Stores (Haribo)

 

Seongsu-dong, often called the “Brooklyn of Seoul,” is a must-visit destination for trendsetters, food lovers, and culture enthusiasts. This vibrant neighborhood, known for its blend of old industrial charm and modern creativity, is packed with stylish cafés, unique boutiques, and exciting pop-up stores that offer limited-time experiences.

🌟 Why Visit Seongsu-dong?

• Trendy Cafés & Restaurants 🍽️ – Enjoy artisanal coffee, fusion cuisine, and Instagram-worthy desserts.
• Pop-up Stores & Concept Shops 🛍️ – Discover exclusive fashion, beauty, and lifestyle brands with unique collaborations.
• Street Art & Culture 🎨 – Explore hidden alleys filled with murals and creative spaces.

Whether you’re hunting for the latest trends, indulging in gourmet treats, or simply soaking in the artistic atmosphere, Seongsu-dong is the place to be! Don't miss out on this dynamic district during your trip to Seoul. 

 📍 How to Get There: Take Seoul Subway Line 2 and get off at Seongsu Station (성수역). 

OOR TO DOOR is a popular pop-up store operated by GS Convenience Store, making it one of the hottest places on Yeonmujang-gil in Seongsu-dong.

In Korea, convenience stores sell a variety of products, including wine and coffee, but at this store, you can purchase and taste different convenience store beverages by the glass. It’s a great place to sample unique drinks!

Additionally, the store regularly hosts various brand pop-up events, making it an exciting place to explore.

When I visited in February 2025, there was a Haribo pop-up store event happening. 🐻🍬

The entire store was decorated with a Haribo theme, creating a fun and immersive experience. This theme changes every month, so it's always exciting to see what’s next.

Because of this, I make sure to visit DOOR TO DOOR every time I go to Seongsu-dong—it’s always a fresh and interesting experience! 😊

The concept features Haribo gummy bears enjoying a picnic. 🧺🐻✨

You can also take photos at the photo zone, making it a fun and memorable experience! 📸😊

They are selling sets that include various Haribo jelly-themed goods. Everything was so cute that I wanted to have them all! 😍

I especially loved the gummy bear-shaped jelly container—it was my favorite! 🐻✨

If you’re a jelly lover or someone who loves spoiling their nieces and nephews, you should definitely check out the Haribo pop-up store! 🍬💕